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Social Media Analytics have become an integrated part of Social Media Marketing. But without the integration of proper Social Media Tools, most of the Brands are handicapped for analysis. I have compiled a list of Free Social Media Analytics Tools which can cater to the following needs to some extent:

  • Your Owned Social Growth
  • Competitive Benchmarking
  • Twitter Insights
  • YouTube Analysis
  • Social Monitoring and Trends
  • Sentiment Analysis and Reach

Although, Paid Tools like Radian6 and Sprinklr are better in terms of better insights and more drill-downs. But for starters, these tools would be more than enough if you do not have the big budgets to spend on Fancy analysis and reports.