Facebook is constantly trying to evolve by providing new metrics for the Facebook Page owners/Developers to play around with which will help them understand what is best for their page/application and what is causing them harm.
Facebook on their blog post announced the inclusion of two more metrics which are relevant to Facebook applications and developers to measure the success of their application.
- App Ratings:
Facebook had already started with the mechanism of asking users to rate the applications on the scale of 1-5 (obviously 1 being poor and 5 being the best). This would help them measure how the application is appealing to the user in terms of it’s content and feel and if the application is being too demanding in terms of permission or even content for that matter.They have also made it available to the Facebook developers which will help them to view as to how many users are actually rating the application on an average basis. They can play with the time ranges to see the pattern of the users and what is being the most voted rating.
- Negative Feedback:
This metric which was also included in the Post level insights a while ago is a very powerful metric in terms of finding out the RCA of any page post not performing as expected. The same applies for Apps.
Negative Signal = Negative Feedback / Total Impressions by the App