Facebook acquired Instagram for $1 billion(Yeah,a number followed by 9 zeros), following announcement by Mark Zuckerberg on his Facebook Timeline.
And as usual this has lead to a debate as to whether it will be a successful buyout or another failure?
For those who don’t know what is Instagram, Here is a sneak peek:
- Instagram as quoted by Wikipedia is a free photo sharing application that allows users to take a photo, apply a digital filter to it, and then share it on a variety of social networking services, including Instagram’s own
- Started in October 201, Instagram was an instant hit on Apple’s App Store and crossed 10 million registered users in September 2011
- Instagram was named ‘App of the Year’ for 2011 by Apple for it’s high usability and popularity
- In April 2012, it was announced that Instagram has 30 million registered accounts growing at a phenomenal rate
- The craze of Instagram was not limited to only Apple products and was recently made available to the Android market (now Google Play)
- The popularity soared and it got one million download with in the first 12 hours of being available on the market.
Now a Cynic may believe that Instagram is over as Facebook bought it.He may think of it like the picture below says (Picture speaks louder than words :P)
But there is another side that believes that it might be a blessing in disguise. First of all, Instagram was a very slow app to develop. Me, being an Android user had to wait for 2 long users for the application to be available to the non-I Phone category. So, thinking in that direction Facebook might be the boost Instagram needs, given the fact that Facebook has a large pool of over-qualified engineers (read Nerds) who can do wonders with the application and scale it’s reach to new heights. Still the IPad version of the app awaits and who knows, with Facebook shaking hands with Instagram, that might be just round the corner.
And Facebook might take a lesson or Two with how Google went ahead with the acquistion of YouTube. YouTube at the time, was losing money hands over fist, had all the legal battles over piracy. All they needed was a cash rich mafia to rescue them and that’s where Google came in to picture. Google didn’t try to pounce over YouTube with it’s branding and content all over it. It let it flourish under it’s own wings playing a smart company rather than an imposing one.
I hope Facebook let’s Instagram stay the way it is. A simple photo sharing mobile app with friends and not try to venture in to new fields with videos and desktop versions and Facebook logins and all that stuff. Somewhere it will ruin the simplicity of the application